Add products from a file to Merchant Center

Share a file with Merchant Center that contains all your product data. Depending on the setup you choose, your product data in Merchant Center can be kept in sync with your product data file automatically.

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Quick answers

How do I create a file containing my product data?

The content and format of your product data file are very important and must adhere to our Product data specification. Learn more about creating a product file for Merchant Center.

What file formats are accepted?

You can use .txt, .xml, or a .tsv. Files can be up to 4 GB in size.

Can I upload a file directly?

Yes, you can upload the file directly to Merchant Center. You should use a compatible file format and make sure that the file size is at or under 4 GB. Keep in mind that your product data won’t sync automatically when you choose this option, and you’ll need to re-submit your product file every time you change it.


Instructions

Create your product data and make sure that the content and format adhere to Google's Product data specification. After you create your product data file, you can add the file to Merchant Center from the “Products” page and also from the “Data sources” page. The instructions below explain both ways.

From the “Products” page

Step 1In your Merchant Center account, click Products An icon for the Products in Merchant Center. from the left navigation menu.

Step 2On the "All products" page, click Add products. This will take you to the “Add product source” page.

  • If you already have a data source in your Merchant Center, expand the Add products dropdown and select Add another product source.

From the “Data sources” page

Step 1In your Merchant Center account, click on the Settings & tools icon Tools and setting menu icon [Gear] .

Step 2Click Data sources.

Step 3Click the Add product source button. This will take you to the  “Add product source” page.

On the “Add product source” page

Step 1Select Add products from a file.

Step 2Choose one of the following options for sharing your file:

  • Enter a link to your file: Merchant Center will fetch the file from the URL provided. The link that you provide to the file should start with http://, https://, or sftp://. By default, the file will be fetched every 24 hours, however, the schedule can be adjusted.
  • Add a file using SFTP: Enter the filename of your product data file to link the data Source to the file. Then, transfer the file to the Merchant Center using the SFTP details provided. The first time you use SFTP, you’ll need to create a password. Learn more about transferring files using SFTP. Each time a file with the appropriate file name is received through SFTP, your Merchant Center product data will be synced with the contents of the file.
  • Upload a file from your computer: Drag and drop the file or use the browse function to upload your file to the Merchant Center.

Step 3Click Continue.


Next steps

  • We review your products for completeness and compliance with our policies, and inform you of any issues with products that sync to your account.
  • You can check the publishing status of each product from the “Products” page (under the “Status” column). If you don’t want to show some products, you can also change the visibility of the products. Learn more about checking product visibility and status in Merchant Center.

Fix an issue

Issues with your products need to be fixed before customers can view them on Google. All issues with your product data can be found in the "Needs attention" tab of the “Products” section in Merchant Center.

Each product-level issue also contains a “Learn more” link that directs you to specific instructions for fixing the issue. Learn more about Issues in Merchant Center.

 

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Get help with Merchant Center setup from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of Merchant Center? Try booking an appointment with Small Business Advisors.

 

Important: This service cannot troubleshoot issues, including approving Business Profile verification, resolving product disapprovals, account warnings or suspensions, or Google Ads billing.


 

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